[LC MALANG] The needs of English for entrepreneurship students in the university level: The entrepreneurial role models’ perspective

The role of strategy was retained by universities to shape the quality of human resources to face the problems and challenges in the 21st century which linked to master both hard skills and soft skills.  The main reason for analysing the needs of entrepreneur from the role models to face industrial revolution era was the evolution of the need for college students graduate to be able to survive and compete with others. This research focused on the practitioner’s perspective on English mastery as one of the important parts of soft skills that should be mastered by the entrepreneurship students. Observation and in-depth-interview with five subject research used in this study in the qualitative method. Yin method used to analyse the data which included compiling, disassembling, reassembling, interpreting, and concluding the data until the saturation was achieved.

This study reported that the ability to master English as a business language such as product description, presentation, negotiation, conversation, and emailing are very important to the entrepreneurship students. From studying the entrepreneurial role models, it is believed to represent sources of real inspiration and motivation to become successful entrepreneurs in the future. Indeed, entrepreneurial role models took the important parts in a way of shaping the university students to be ready as future entrepreneurs with the ability to master the English language as a communication tool both oral and written expression in the global market era.

So that, building the foundation of the future technopreneurs is not only give them the understanding on the hard skills, which is the entrepreneurship understanding, but also the soft skills which is English communication competence as crucial parts to compete the business world in 21st century.