[SCOPUS] Mario Nugroho Willyarto – Cross-cultural communication in micro/small/medium enterprises business by using social media

Willyarto, M.N., Wahyuningtyas, B.P., Yunus, U., Heriyati, P.
Proceedings of 2021 International Conference on Information Management and Technology, ICIMTech 2021, 2021, pp. 88–92
DOI: 10.1109/ICIMTech53080.2021.9534908

The improvement of micro, small and medium enterprises (MSMEs) have become the government’s priority in efforts to increase the national economy. This research was focusing on how MSMEs could learn from cross-cultural communication to improve their businesses while using social media. This research used a qualitative approach to describe certain social conditions in accordance with the purpose. The data was analyzed thoroughly, it showed that cross-cultural communication supported MSMEs in using social media to improve more if they were willingly to open their mind and learn from others. Referring to the previous quantitative research, that discussed about the characteristics of successful businessmen/women with high enthusiasm could be seen from their ability to innovate and tolerate diversity according to the survey conducted. Informants were using all means of communication such as social media, messaging apps and old fashion verbal or written communication. They learnt a lot when doing social media communication with people from different countries and cultures and could make the differences as their strengths in business.

LINK: https://ieeexplore.ieee.org/document/9534908